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Why is using high quality fish food important?

Fish have very specific nutritional demands and will suffer if these aren't met. Deficiencies of certain vitamins and minerals can result in poor growth, abnormal bone development, deformities and even death.

For example, fish require certain amounts of phosphorous, vitamin D and calcium in their diet to ensure that their bones develop normally. Without them, the spine becomes deformed, causing the fish to look bent and they may have trouble swimming.

Higher quality foods, such as the King British range, have been formulated to meet these nutritional needs.